October 19, 2021

The Tampa Herald

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TikTok has exceeded 1 billion users

2 min read

TikTok, a social network for short videos, has become a very popular platform around the world, since since its launch it has managed to continuously increase its user base.

Now the brand has announced that at this time the platform exceeds one billion users, who are frequently creating content about music, food, beauty and fashion, trends and curiosities.

“At TikTok, our mission is to inspire creativity and bring joy. Today we celebrate that mission and our global community on TikTok. More than one billion people around the world now come to TikTok every month to be entertained while learning, laughing, or discovering. something new “, declared to the press the director of operations of the platform, Vanessa Pappas.

It should be noted that TikTok recently announced that it is testing a new option, designed so that users can earn money by creating content that promotes the sale of their products and services.

What is the functionality?
Users will have the possibility to include links directly in their live broadcasts, these will appear as tags with a photo and title. Thanks to these links, viewers will be able to buy the products or services that the content creator is offering, without having to leave LIVE on TikTok.

What requirements are needed to use this tool?
The brand has specified that initially the only thing necessary to have access to this functionality is to have a Business type account in Tik-Tok. However, other requirements may be established to be able to use this tool.

When will it be available in Colombia?
The platform has not yet established the exact launch date for Colombia, for now the brand has said that this feature would arrive before the end of 2021.

 

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