The American giant requested the collaboration of social networks to combat false reviews that abound on the internet with the aim of promoting or sinking a product.
In an entry on his corporate blog, the firm headed by Jeff Bezos alluded, but without citing them directly, to platforms such as Facebook, Twitter, Instagram and YouTube, and called the fight against false reviews an “industry-wide battle.” .
“We have to work together to be able to achieve progress more quickly in this field,” they pointed out from Amazon.
Fake reviews are not only left by individual Internet users who for some reason invent an experience with a product that they have not purchased, but there is a whole market with specialized buyers and sellers dedicated to this type of service.
Hiring this type of operation can serve both to trigger positive reviews and therefore promote your own product and to flood with negative comments and try to sink the products of the competition or those against which there is an ideological or moral objection.
From Amazon they explained that in the first three months of this year, they identified and denounced to social networks more than 1,000 groups in which operations of this nature were carried out, more than three times the approximately 300 groups that they found in the same period of 2020.